Academic Engine


Background:

Academic Engine is an information retrieval expert. The company develops custom knowledge processing software exclusively for higher education. The AE software understands questions inputted in plain English and delivers precise answers. The software is fully scalable to meet the needs of our clients both in terms of traffic and budgetary constraints.

PRODUCT AREAS

Virtual Advisor:

The single most important new marketing tool available to college recruiters is the admissions website. The 2000 Web Site Effectiveness Study found that the university web site was the single most important source of information for students conducting research about their prospective schools. To read more about the WSES click here.

Academic Engine’s powerful natural language Virtual Advisor allows prospective students and other visitors at a university site to navigate through its content by asking questions in plain English. Not only does this tool help users navigate your site but our sophisticated log analyzing software can also help you decide what content should be developed on your site in the future based on real user data.

Virtual Advisor includes maintenance and hosting so the only technical work required on the client side is cutting and pasting HTML provided for them. The system is designed with the busy university official in mind and therefore simple to use, simple to set up and competitively priced.

Knowledge Builder:

Even small universities and colleges get flooded with more than 15,000 e-mail inquiries a year. While many schools have begun using an auto response e-mail system to handle the many requests for information and questions they receive, this solution falls short of actually reducing your workload and answering the question. Our proprietary Knowledge Builder software helps manage incoming e-mails and distribute them among your staff. Then, you can choose to have the answer published as a searchable web page for other students to utilize. This unique feature helps you avoid having to reinvent the wheel every time a student asks a similar question.

The Knowledge Builder is an additional tool that can be integrated into our Virtual Advisor and increases the level of customer service one step further. As with all of our solutions, this is system is fully hosted by Academic Engine to make it easy to install and maintain.

Mass Reach:

Mass Reach™ is Academic Engine's group e-mail solution enabling you to recruit students with personalized and elegantly designed e-mails. An effective e-mail campign requited more than the ability to send out an e-mail to a group of applicants, it requires getting your message to your target audience. Mass Reach™ is the next generation of e-mail marketing software. This sophisticated online system easily integrates with Knowledge Builder™, and allows you to import external prospect data. It also allow your office to quickly and easily send messages ranging from simple text messages to graphic-rich HTML documents with embedded links to your relevant web pages.

Is your Music Department having an open house? In only a few mouse clicks, Mass Reach™ gives you the ability to send an e-mail to all prospective students who have indicated an interest in music. In addition, our built-in reporting system will then tell you when the message was sent, what links the users clicked on and what e-mails came back as no longer active.

Mass Reach™ is a completely hosted solution so there is no software for you to install. We maintain and update everything on our end so whether you use Windows or Macintosh – Mass Reach™ is right for you.

Contact Information:

To learn more about Virtual Advisor™, Knowledge Builder™ and Mass Reach™ please call
us at 800-439-4056 to set up a custom presentation.

Academic Engine, LLC
Jack London Park
520 Third St., Suite 109
Oakland, CA 94607

info@academicengine.com
http://www.academicengine.com